ABOUT US
OUR STORY
Avesta CropScience was built on a simple idea: ag retailers deserve a partner that puts them first.
As the crop protection industry continues to evolve, independent retailers face growing challenges—from supply volatility to increasing market consolidation. Avesta was created to help address those challenges by delivering reliable, post-patent crop protection solutions backed by consistent supply and a Retailer-First approach.
We focus on proven active ingredients, strong partnerships, and support through our business services that helps retailers confidently serve their growers and strengthen their businesses.
Because when retailers succeed, the entire agricultural community benefits.
OUR FOCUS
At Avesta CropScience, our focus is simple: supporting independent ag retailers with crop protection solutions built for long-term partnership.
We operate with a Retailer-First mindset in everything we do. That means we do not compete with our retail partners, we do not sell direct to growers, and we do not flood the market. Instead, we work alongside retailers to strengthen portfolios, protect margins, and build sustainable, profitable businesses.
Our product lineup is centred on reliable, post-patent crop protection solutions, supported by consistent supply, clear positioning, and competitive pricing. But products are only part of the equation. We also focus on the business behind them, offering strategic support that helps retailers make confident decisions, optimize inventory, and execute effectively in their local markets.
Above all, Avesta is focused on doing things the right way: responsibly, transparently, and with a long-term view of the Canadian crop protection industry. We believe strong partnerships create stronger outcomes—for retailers, growers, and the industry as a whole.
OUR FOUNDER
Craig Brekkas is a demonstrated leader with over three decades of experience in the agriculture industry. Born and raised on a grain farm in the Peace Country of Western Canada, his deep-rooted connection to agriculture drives his passion for a lifelong service to the industry. With a relentless commitment to excellence and keen focus on market and business strategy, Craig has earned a reputation as a visionary leader. His tenure in both the US and Canadian markets, including Head of Canada for Arysta LifeScience/UPL AgroSolutions Canada and President of UPL North America Inc., showcased his ability to expand businesses and foster strong customer relationships. He is tenacious in building new business, securing customer loyalty and forging long term, trusting relationships. As Founder and CEO of Avesta CropScience Inc., Craig is committed to building a reputation as an industry partner of choice for retailers in the Canadian Crop Protection market.