ABOUT US
OUR STORY
Avesta CropScience was founded on a simple belief: independent agricultural retailers deserve a partner that puts them first. As the crop protection industry continues to evolve, retailers face growing challenges—from supply volatility and market consolidation to increasing competitive pressure. Avesta was created to help address those challenges through dependable crop protection solutions and a Retailer-First approach built on trust, integrity and shared success.
Today, Avesta is evolving into a stronger manufacturer and supplier to independent retailers. Through our strategic supplier partners, we combine global manufacturing capability, a growing and competitive product portfolio, dependable supply and technical expertise with Avesta’s Canadian market knowledge, trusted retailer relationships and results-driven support.
What has not changed is our commitment to independent retailers. Through the Avesta Portfolio Advantage and Avesta Network Advantage, we help our retail partners confidently serve their growers, strengthen their businesses and compete for long-term growth.
OUR FOCUS
Our focus is helping independent retailer customers compete, grow and realize their full business potential through stronger products, dependable supply and an aligned partnership.
With our strategic manufacturing and supply partnerships, we are expanding Avesta’s product portfolio, technical capabilities and long-term ability to serve the Canadian market. These strengths support the Avesta Portfolio Advantage, while our market knowledge, retailer relationships and results-driven support form the Avesta Network Advantage.
Our Retailer-First commitment guides how we operate. We do not sell directly to growers, compete with our retail partners or oversaturate the market. Instead, we work alongside independent retailers to protect value, strengthen their businesses and build sustainable, long-term growth—responsibly, transparently and with integrity.
OUR FOUNDER
Craig Brekkas is a demonstrated leader with over three decades of experience in the agriculture industry. Born and raised on a grain farm in the Peace Country of Western Canada, his deep-rooted connection to agriculture drives his passion for a lifelong service to the industry. With a relentless commitment to excellence and keen focus on market and business strategy, Craig has earned a reputation as a visionary leader. His tenure in both the US and Canadian markets, including Head of Canada for Arysta LifeScience/UPL AgroSolutions Canada and President of UPL North America Inc., showcased his ability to expand businesses and foster strong customer relationships. He is tenacious in building new business, securing customer loyalty and forging long term, trusting relationships. As Founder and CEO of Avesta CropScience Inc., Craig is committed to building a reputation as an industry partner of choice for retailers in the Canadian Crop Protection market.